New York Metro Area Scholastic Chess Championships,

About the event

Chess—particularly scholastic chess—is experiencing unprecedented growth in popularity. Parents are demonstrating remarkable support, investing both time and financial resources to help their children improve, achieve competitive success, and build critical cognitive and problem-solving skills.

At the same time, public engagement with chess has reached record levels. Online chess content creators now attract audiences in the tens of millions, while major international events such as Freestyle Chess and the FIDE Rapid Championships are generating substantial sponsorships and consistently selling out large venues.

Nowhere is this momentum more visible and stronger than in New York City, long recognized as a global center of chess. From the historic legacy of Washington Square Park and the Marshall Chess Club to emerging communities in Central Park, Union Square, Bryant Park, and across Brooklyn, chess continues to thrive in both traditional and innovative settings. The game’s cultural relevance and accessibility are expanding rapidly, reflecting its unique ability to bring together players, families, and communities.

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New York City is getting its very own Championship Chess Tournament for students K-12 — right in the heart of Times Square. ♟️

Why should you sponsor?

Unmatched Brand Visibility and Community Impact

• Reach thousands of families, educators, and media through the largest scholastic chess event in New York City.

• Align your brand with academic excellence and youth empowerment, supporting an activity proven to strengthen focus, resilience, and problem-solving skills.

• Make a difference locally by sponsoring scholarships for disadvantaged students—positioning your brand as a community hero.

• Customized branding opportunities available, including event banners, chess boards, merchandise, digital assets, and more.

• Extensive PR and media exposure: Over 2,000 K–12 players and more than 3,000 parents, coaches, and school officials in attendance. The event also carries strong potential for press coverage and influencer partnerships, following precedent from previous NYC championships that were featured in major publications and local news outlets.

• Planned livestream and post-event media recaps to extend brand exposure well beyond the tournament itself.

• Broad social media amplification across both chess and education networks, ensuring continued visibility.

Tony Seto

Event Organizer

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